People Dumber Than You Are Making Millions

Dan Koe24:06Added Sep 7, 2026

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Contributed by 刘嘉琪

Transcript

Transcript format
Chapters5

There Is Nothing Noble About Being Broke

00:00In today's world, one of the worst things you can do is get trapped in the mind of the noble broke. Many intelligent people that I know hate the thought of marketing, sales and online business because they think it's below them. Even if they don't say that explicitly, they think that and you can tell that.

00:18They think that from what they say, they get locked into what they think is a quote unquote, higher perspective that demonizes the sleazy salesmen. In reality, this is an illusion. This higher perspective is filled with misunderstanding, a lack of empathy and hate.

00:33It is on par with, if not a lower level of consciousness than the sleazy salesman himself. This is similar to how Republicans and Democrats fight or how carnivores and vegans fight. People get trapped in a specific ideology and they identify with it, so it becomes their identity in something that threatens their survival when the idea of their identity is threatened.

00:54And so when they engage in these narrow minded discussions or arguments of the online business person versus the everything is a scam person, or everyone should go out and live in the woods and do nothing and meditate all day person When this happens, there is no chance at discovering the holistic truth of the situation.

01:11Obviously both extremes are wrong, so let's deconstruct what is at least a bit closer to truth so that more people can see more progress in life and so that the sleazy salesman might be able to find purpose in their business. And the noble broker has the ability to actually make more of an impact on the world and help raise the collective consciousness more so.

01:32Let's start with this. If you don't start a business to provide information, education and goods that make a better humanity, then unethical businesses rise to the top without competition making a worse humanity. The reason that unethical businesses flood the marketplace is that you aren't as conscious or intelligent as you think you are.

01:50You are directly contributing to evil by not starting a business to raise the collective consciousness by doing nothing but demonizing money and businesses that are the lifeblood of society. You are assigned a job where the employer is more than likely unethical by your standards.

02:04You won't start a business because of your delusional assumptions and conditioning that it is unethical to make money. But you are working for a business that makes the population sick, contributes to bombing people across the world and locks employees into robotic routines so that they wouldn't dare achieve their potential.

02:20People criticize new creator education businesses as quote unquote, gifts and scams for solving the only true problems that will raise the baseline consciousness of humanity. People who sell education courses and coaching in the health, wealth, relationships and happiness domains of life are attacking the root of positive behavior change.

02:38I discuss the importance of education and information, not only in terms of you learning in the decentralized manner, but also you distributing information in the video. You have $100,000 worth of knowledge stuck in your head. If humanity is only as strong as its weakest link and 99% of people suffer from the same survival problems and education is what allows the individual to solve their own problems rather than being prescribed temporary relief and problems are what prevent personal to collective evolution.

03:06And if the education system is focused on training people into jobs for its own benefit, then the new Digital Society of Value Creators is one realistic path out of this mess. Back to the main argument By doing nothing, you allow people less conscious and intelligent than you to have more attention, impact and money than you.

03:24Money creates a ripple effect that allows people to spread their message further. It also allows them to hire employees and build their business more and more to take its roots in society and money allows you to have the resources to compound the attention you hold as an individual or a company.

03:41So if that company leans towards the more unethical side, then they're going to have a lot more attention than you. And if it leads more towards the conscious side, then the same thing happens, but it's going to lead to birthing more of that.

03:52I think one of the big issues here is with the hyper spiritual people, the ones that have adopted that as an identity when it's not meant to be, it's supposed to be a lens that you can take off and put on to view situations in a certain way, preferably a big picture point of view so you can get the whole picture and not narrow yourself into this ideological trap of what you think spirituality is.

04:15And so when you get trapped in this, and if the entire goal of spirituality is connection to something larger than yourself and money in the material world is a way to connect with society as a whole and distribute goods and information that benefits them.

04:30That's another main problem, is so many spiritual people think that buying a product or service can't help a specific person. And when you peel that back and you think about it, you know that that's wrong. But the unconscious assumption is just that that it that everything related to money is evil.

04:45When everything near you, you watching this right now is only possible because of money. And I've also heard arguments about like sacred economics, where we need to go back to a gifting society or how our ancestors lived, where you like extreme service for service.

05:00And in some cases, sure, I understand that and you should gift more. But if I want a house or I want a shower that works or I want something else, there isn't something that I can trade for that in a scalable manner that allows the unification of society or humanity, or allows it to scale and actually bring a better quality of life to everyone.

05:19There has to be a currency. The only way you can stop people from paying attention to one thing is to give them something more persuasive. To pay attention to. The issue is not as simple as just starting a business to make money. Everything is connected and you are unconsciously allowing the entire universe to tilt in the hands of evil by not becoming a conscious business owner.

05:36That impacts its customers, employees, readers, economy, and the rest to infinity. Spirituality is understanding your part in the whole of the universe. Spirituality is not disconnecting from that whole to live in the woods and letting the universe decline into chaos thanks to entropy.

05:52Spirituality then can be considered and felt when you attempt to reverse entropy by putting effort and energy into the progress and evolution of humanity. So a quote from nature to kind of sum this up happiness is the feeling that power increases, that resistance is being overcome.

06:10We can feel this on the personal level, and we have felt this when we're making progress on something, whether it's in business, which is of value for making progress. We've all felt this on the personal level. When we're making progress in something, whether it's a personal project or a hobby or learning something new that we wanted to learn, or if it's in business, which is a vessel for making progress and distributing that to the collective, that's when the feeling of progress compounds.

06:36That's when it really gets spiritual, is when you help people make progress from the progress that you are making. So my question here to wrap this section up is if you hate money, do you not hate your life? Everything around you right now from the phone in your hands to the roads you drive on to the desk, you sit at two.

06:54The food that keeps you alive are all products from a business that makes money for their contribution to the advancement of civilization. You are drowning in a world that was built by the drive of money stemming from survival. So before we begin, the price increases have stopped on the Art of Focus box, I believe by now.

07:10But either way, it may be open, it may be closed, it may be sold out, maybe not. Check first link in the description for my book or to focus or if you're watching this later down the road, an actual paperback is out. Then I encourage you to check out my book.

07:24Now we need to talk. This is so important. We need to talk about the importance and an ignore ability of money. So here's something that I see people say quite often

The Importance And Unignorability Of Money

07:34the best way to make money is teaching others how to make money. Some people see this as wisdom and then others use it as a way to comment on some form of moneymaking advice to an act like it just dismantles the entire argument so that they don't have to face reality and go and make money for themselves.

07:52Like when you see this in the comment section of a video where someone's actually giving out decent advice on how to make money, and then this comment just comes and acting like it obliterates everything they just said. And they're like, The only way you make money is by teaching people how to make money.

08:06So let's peel this back. Let's actually think about this. Think for once some people see what I just said of the best way to make money is teaching others how to make money as a bad thing. When money rules people's lives, it is the one thing most of the time holding them back from reaching the next level of their personal development.

08:23It dictates almost every single action a person takes, even the people that think they're the most spiritual people, which is usually a lot of the times a lie where someone reads a spiritual book, they adopt it as their identity, they change what they wear, they change everything and trust me, there's people that are truly spiritual.

08:42I hate saying it like that. There's people that are more conscious and aware and big picture thinkers and have mastered their mind a bit more. But you know who I'm talking about? The people that act like they can just reject the material world, all personal development, all material progress, and then defend everything they do with this spiritual lens that they've brought into their life.

09:01But money still dictates their actions because money is deeply intertwined with modern survival. Why do you work 8 hours a day for 45 years? Because you need to pay the bills and support your family. That is a lot of time. If you think that you don't care about money, then try not working.

09:18You will probably not survive very long. Why do you go off and live in the woods like a monk? Because you want to eliminate the need for money to pursue personal development. To think this is what everyone should do is more foolish than leaving society to rot.

09:32All is one, quote unquote, until you actually have to take responsibility for the health of the world. So you choose to check out instead. Why do you go to the gym and eat healthy foods? To be healthy? Yes. But there's more. You want to increase your perceived status so you can attract better opportunities, advance your career and make more money.

09:50Why am I speaking to a camera right now to help you out? Yes. But there is always more than one reason for someone to do something. This is another thing I see on social media a lot is like when I say something and they're like, Oh, you're only saying this because of this or this is even more common.

10:05You know, this is a prime example where you see someone online and they post a picture of their physique like a bodybuilder, and they're like, Oh, that was only possible because of steroids. Then you can instantly filter out like high and low consciousness people in the comments.

10:19But because they can't zoom out and think, Oh yeah, it actually took some work and effort and more discipline than that person has ever had in their life to actually achieve that physique. So back to that. Why am I speaking to this video? Because it's how I make money.

10:33I do this on a weekly basis because I get paid to do so. And as I said, there are more reasons or whys behind that. I can very well stop doing this and go make money another way. There's a good feedback loop here where I enjoy talking to you guys.

10:45You guys enjoy my content. It's as close to the Japanese concept of Ikigai as it can be. And so why are you watching this? It's to get a new perspective. Yes, it's to learn something new. Yes. Maybe you like maybe you want to comment about how I shouldn't have cut my hair, but it will open your mind to reduce the limiting beliefs you have around money.

11:06And that's the same with any of my videos. Why do you watch my lifestyle design videos or productivity videos or mindset videos? It's because it's going to make you a higher value individual that can make more money. Is that the only reason?

11:17No. Go back to what I just said. There's multiple reasons. Money being a part of almost every single thing you do, one of the reasons behind it. So if you look at Maslow's Hierarchy of Needs and you just read them, most of them require money nowadays.

11:32And the financial domain of life is a domain just like any area of life. I would argue that is pretty well. It's intertwined with all other domains, but it's it's spiritual, it's physical, it's mental, it's all of these things. And how like in the skill tree in a video game where one skill can only go as high as the other allows it, like I can't unlock the next level of mind if I don't unlock a certain level of finances or I can't unlock a certain level of health, like I can't afford the right foods, or if I don't have the time, then I can't order the right food.

12:07I have to pay for like McDonald's every day. There's specific thresholds that you have to reach in each domain of life, finances being one of them to even reach a certain level in something else like spirituality, you have to overcome and integrate that part of life.

12:24It's value exchange that's like connection with human beings or society. When you ignore the need for money, you limit how far you can go in your mental, physical and even spiritual practices. So my point here back to like the original saying is that everything is teaching people how to make money.

12:40Some are just more direct and honest about it than others. And like even let's take this on as an example. Why do you go to school for 12 to 24 years of your life to increase your earning capacity? That's why everyone's going. Why does almost everyone make the decision to go to college like they choose a specific college to go to because it's going to help them make money in the future?

12:59For now, like if you don't care about money, why does everything you do revolve around it? Do you understand what I'm saying here? By when you make that conscious and you accept that that is how this world operates, you'll be much better off and you'll see a lot more progress in every area of your life.

13:14Another thing here is what do they teach in school? Is it only how to make money explicitly or is it other interests and skills and just education that allows you to get to that point? Now back to the topic of the creator economy. Do you not see that the only way to make money in the new economy is from people who created the jobs and opportunities to make money in that economy?

13:36People are always like all creators are grifting and scamming because they're like, I don't know, they're teaching what they know, They teach, they're teaching what they've done. They're passing down their lessons. And people frame that as like, Oh, it's a pyramid scheme because he's doing this, so he's teaching the other person how to do this.

13:51And it's like, that's the only thing you actually can sell ethically is your experience. So the point is, just because you don't understand it doesn't mean it's useful. Schools teach outdated and less profitable ways to make money because more profitable ones emerged with the creation of the Internet.

14:06Just like how more profitable jobs emerged after the creation of like a tractor or everything else. By viewing everything as a scam, you are delaying your development by years, if not your entire life. This is the phase of evolution we are in and you are missing out on what will be the new normal until the next thing emerges.

14:24And then people see that as crazy because every new idea is perceived as blasphemy or just like crazy because people can't understand it yet.

You Can’t Avoid Learning “Unethical” Skills

14:33Now let's dig a bit deeper into the fact that you can't avoid learning unethical skills. The most successful people are those who study unethical tactics and use them in an ethical way Sales, marketing, persuasion, hypnosis, influence game.

14:46Their work, business and pursuit of lofty goals are the modalities for integrating their shadow. And I teach all of these except for hypnosis in digital economics. And so these things are all the same thing when you zoom out and view them from a 30,000 foot point of view to see the principles of what they're all pointing out.

15:04All of these unethical skills are just understanding human nature. They are understanding psychology in the patterns of the universe, like storytelling. So here's a quote by goIt if I said that right music is liquid architecture, architecture is frozen music, meaning everything has this story structure, human nature, the path in your life, the story that you're living out, the problems, the climaxes, the rising actions, the conclusions, everything.

15:29That's what marketing and sales is. If you've studied it, you understand that you're guiding people through that journey. You're guiding people towards a transformation for a better life. And that's what makes money. That's what people want and that's what people pay for Everyone has a dark side like the ugly underside of a floor rug or the bass note of a song.

15:47The universe is a balance of creation and destruction, unity and division, birth and death. Buildings are destroyed so new ones can be built. Your past self dies, so your ideal self can birth you or not. Pure good. It is impossible to be pure good when good is relative and would not exist without evil.

16:06Like if you don't have something good to compare to against bad, then it's not good. So people that try to suppress this rather than integrate this, have that dark side manifest in unconscious ways. They are often more manipulative than the people that do marketing, sales and other things consciously.

16:22When you are talking to any other human being, when people are coming at you and saying, Oh, money is evil, you're persuading me, you're selling me, you're marketing me, you're doing the same thing just unconsciously and more manipulative. I can break down exactly like your exact argument and put it up neck and neck with a landing page or sales page that you think is scammy and unethical.

16:44And I can show you the exact parts that match up and how your message is the exact same, because it's human nature. Getting a sales job or starting a marketing business is a great way to integrate your shadow. You're given a choice to use skills for good or evil.

16:57You get to see the outcome and how it impacts you and your customers. Spiritual masters are not all good. They've just learned to integrate the bad and not let their song of the life be written as a depressing one. There will be lows in your story, but when you zoom out, how will it turn out?

17:13A good way to think about your skill stack here is like a mutual fund. If one stock goes down, if that stock is an unethical skill or something that is perceived as unethical or can be used more unethically because it's neutral until put in the hands of the good or evil, the mutual fund can still be up.

17:31Your life can still be positive, your skills that can still be impactful. Like in a song, there are bass notes are lows. There's those depressing moments, but then there's a chorus and it brings everyone out of it and you're happy. All of a sudden, the song, a song, can be very good, even if there's a slow and sad part of it.

17:48Another thing here is that if one skill is unethical, that may be the unlock. Your business needs to actually see some progress. Now let's go a bit deeper with the idea that to be human is to transcend, expand and create.

To Be Human Is To Transcend, Expand, and Create

18:04The world is going mental. As a species. We are transcending the physical things through technology, science and computational power. We are unifying as a species the unity of consciousness through technology. Would that have been possible without money?

18:18If technology is going to be what allows consciousness to unite or humanity to unite or minds to unite? Was there any other way to get to this point of technological advancement without money? Therefore, like something that is extremely good for humanity is the byproduct of money, and you hate money and you can't see that as something that is limiting you severely.

18:42While most see social media as a net negative to humanity, I couldn't disagree more. Social media is where we are documenting the collective mind. We share thoughts, opinions, ideas, creations. In our identity. We are uploading our minds to the internet, not just creators, because content is the collective mind.

19:00Social media dissolves the boundary of how we are communicating. It's like people are waiting in line to go inside their screens. They stare at it all day like there is a primordial pull to become one with every other mind. Your entire identity is already on the screen anyway, but there's just one barrier left the screen.

19:17So my question here is you have the entire world's knowledge at your fingertips. How does that make you feel? You have the capacity to learn, expand your sense of self, and start a business that provides value to the world. One thing I find interesting is that when kids were polled for what they wanted to do when they grow up, the top answer was become a YouTuber.

19:36And so most people will just see this as delusional and impossible. They're gonna be like, Oh, silly kids, why would you want to do that? Go and get a real job. But I see it as natural and potentially the only option in the future. Not just like a YouTuber, but a creator who you are being human, doing what you want to do, studying your curiosities, leaning into what makes you you, and then distributing that value to the world through your unique mind.

19:59Most people want to label wanting influence and attention as vanity, but few people realize that reasoning can't be reduced to a singular y. Like I mentioned earlier, there's always something deeper and unconscious pushing us to act and make decisions.

20:13There are multiple whys behind our cares, wants and desires. Your reasoning behind your actions becomes more holistic as you expand and transcend to new levels of mind. So here's the like a picture of the consciousness consciousness scale or the levels of consciousness or levels of mind, and your level of mind determines your values.

20:31You didn't choose to sit around and think about money, social media and skill acquisition. You make an automatic decision based on the structure of your psyche. For many, they were assigned ideology, beliefs, systems and business models that sounded good and began defending their beliefs as the best.

20:47And only when you zoom out, push into the unknown and make progress by solving problems that increase your level of mind, you can see money for what it truly is a piece of paper that can benefit yourself and others massively.

A Brief Summary Of Why You Aren’t Successful

20:59Now Rapid Fire Sale A brief summary of why you weren't successful. This may trigger you. You weren't successful because you say you want to help others, but you won't learn the skills that allow you to help others. You weren't successful because you focus too much on art and then blame the market when they don't see the value in what you have to offer.

21:17Because you couldn't articulate it with marketing and sales. You weren't successful because you focus on your craft rather than getting your craft in front of potential customers. Your website's designs, writing and other projects that do not count until other people see them.

21:30You are delaying the time to feedback. Without feedback, you can't make it valuable. Your first iteration will not be valuable. You weren't successful because you have an incomplete perspective on what business is. It is how you participate in the advancement of humanity by creating a product that raises the collective consciousness.

21:47You aren't successful because you took these points as personal attacks. Close your mind to your potential and allowed your conditioning to rule you. You aren't successful because you don't create something valuable that the market wants to pay for.

21:59People don't want what your ego wants. They want what Mother Nature wants. And who are you to act like? You know what that should be? You weren't successful because you find comfort in the beliefs that you believe are high and mighty. You lock yourself into a paradigm that prevents you from growing as an individual.

22:15You begin coping rather than creating. Okay, enough with saying you weren't successful. Self-Development is a gateway drug into entrepreneurship because you realize that improving others is the next level of improving yourself to become successful.

22:29There's one golden rule provide value to others. And this means two things. First is that you must cultivate your value. You must expand your mind, identify problems, acquire skills to solve them, and make tangible progress. In reality, you can't just sit around and learn theory all day.

22:46You must practice to, you must distribute your value. You need a vessel a.k.a a business to distribute a product or service that the market wants to buy if they don't want it. It isn't as valuable as you think. In other words, you need self development and you need other development.

23:02Personal growth and business growth. Business is how you provide value to others at scale. How do you cultivate and distribute value in today's world? Social media Virtual Reality. Social media is your public school, public resumé and public portfolio.

23:18It holds the holy trifecta of the good life learning, building and selling. You cultivate your value by learning new knowledge. You solidify your value by building new projects. You distribute your value by selling those projects. All three result in a more valuable skill set and mindset.

23:34So now this video was all about mindset actually, and perspective building and other things like that. If you want the actual practical application and how to build a business, then go watch my one person business playlist on my profile or just go through my videos and find one that piques your curiosity and then go down the rabbit hole from there.

23:53But aside from that, thank you for watching. You can check out my book or my courses or free stuff in the description. And aside from that, thank you for watching. I'll talk to you next time. Peace.