Working Hard Won't Make You Rich (Do This Instead)

The Delusion Of Hard Work

00:00you can work hard at anything but that doesn't mean it's useful for the progress of humanity this is the delusion of hard work you can put four years of work into getting a degree you can put 10 years of work into climbing a corporate ladder and still you won't be paid anywhere close to what you want so rather than taking your future into your own hands you whine and complain I deserve to be paid more I've spent 14 years working hard and this is all I get for it I barely have any time for my family I don't have enough to take a vacation I slave away with no light at

00:31the end of the tunnel the complainers of the world are missing one crucial piece of the puzzle the labor theory of value is that you should be paid for the amount of work you do to feel as if you have jumped through hoops to feel like you deserve something but that's not how reality Works money is a unit of value value is a measure of how much people care about what you do how valuable you are equals the magnitude of problems you solve the results of the solutions you create and your ability to get people to care about your creation if you aren't happy with how much you make it might be

01:05time to take a brutally honest look at what you contribute to the world it does not make sense to pay someone based on the amount of work they do it does make sense to pay someone based on the level of problems they solve why because I can work hard for one year writing to become an author but that one year of work does not justify 100,000 units of currency to just be given to me people only care if that writing is beneficial to them the amount of writing I did within that year doesn't matter the quality and results gotten from that writing is what matters this is what separates AI from Human

01:41because it takes a lot of knowledge and skill to get people to care about what it is that you actually created you can have ai write this short story for you or an article for you or anything like that you are the one that is going to deploy that writing in a place and in a way that gets people to read and care about it and pay you what is lacking there is distribution and persuasion which we'll discuss if I have an AI write me a short story how is that going to get into other people's hands how am I going to get paid for it I need an audience of people on social media or I

02:17need advertising I need to actually put my own money that AI doesn't have into Facebook ads or something like that to get it in front of other people people that are worried about AI taking their creative jobs are the ones that weren't going to make anyways because they don't know how to monetize so the point is that complaining about not getting paid enough is not going to get you paid it will probably just get you fired or ignored or it's just going to make you hated by everyone that comes into contact with you because they're just going to think okay what are you going

02:46to do about it the only option is to take matters into your own hands now

The Irreplaceable Individual

02:51building on top of the last video we're going to talk about the Irreplaceable individual in more depth in the last video we talked about the future proof skill stack which is writing thinking Marketing sales and Entrepreneurship go watch that video for more context but this video focuses more on the internal traits that you need to cultivate rather than the external skills that you need to acquire that are the result and balance of those traits they go hand inand if you don't have these traits then you're not going to be able to deploy those skills or even learn them

03:19in the first place or stick with the process there is a path to get what you want you just lack the knowledge skill and awareness to forge that path you just lack creativity you are worried about what skills will be relevant 20 years from now because you are dependent on everyone else but yourself for your success successful people aren't worried because they understand what makes a person successful the highest paid earners are The Visionaries strategists and innovators of the world the highest paid earners are not those who work hard nor smart but leveraged if you want to

03:52secure your future you need the traits that allow you to adapt to any environment these are the traits that comprise the Irreplaceable individual self-experimentation how to solve complex problems through trial and error and come to your own conclusions self-development cultivating a valuable mindset and skill set that can help others self-reliance how to get what you want by taking responsibility for the outcome of your life self-awareness how to understand the motives of your mind so you can understand the motives of others self-education the ability to gather make sense of and utilize

04:25information on an unknown subject self-sufficiency the ability to sustain one's IDE lifestyle and acquire the resources necessary to do so self-mastery and unwavering dedication to the process of navigating reality when you master yourself you master the world and if you want to become Irreplaceable you are required to become valuable and if you want to become well paid you need to convince people to see your value but understand that the perception of value is subjective it's dependent on the individual and it shifts when times shift when the world evolves like how we used to see the

05:00printing press as Ultra valuable when it was first invented but now that it's been taken over by radio TV social media we don't see it as that valuable anymore and with the Advent of AI we may not know what the future of value looks like but if you understand how to create value see the video on value value equation I changed the title of that to try to get more views on it because for some reason it's suffering even though that's one of the most valuable videos that I dropped it's called become high value as [ __ ] the value equation go watch it back on the topic of value

05:33value is perceived based on a person's identity this is why I recommend that you become the niche you turn yourself into your customer Avatar you write to yourself you build a product for yourself you sell that product to yourself the past version of yourself but you do it on the internet with writing as content so that you attract the right people so you can actually be perceived as valuable because that's where you cultivated the value if I'm a bodybuilder trying to sell to a Gothic person or a distance Runner the things that I find valuable from the identity

06:05that I've forged are probably not going to be seen as valuable to them unless I recreate their identity through content and writing that's just an extended process of persuasion to get them to change their identity and eventually see the value in my product so without making that complicated value changes based on just the general situation culture and Society we're in and perception of value changes based on the identity you place whatever it is that is supposed to be valuable in front of

How To Secure Your Future

06:32now let's talk about how to secure your future if you understand those seven traits that you need to acquire your skill set is inv valuable if nobody knows or cares about it there are two issues here if nobody knows what you create it isn't valuable if nobody cares about your creation it isn't valuable in business you need a product and a group of people that care about the product enough to buy it you can place your product in front of people on the internet with written content paid ads whatever other method of distribution there are newsletter sponsorships

07:02getting on a podcast Etc but if the people can't see why the product benefits their lives they're not going to buy it and you can believe that your creation is the most valuable thing on the market but if you don't put it in front of people then nobody's going to buy it because nobody's there so there's two moving pieces to the puzzle it's product and people if you don't have one you're not going to make money if you don't have the other you're not going to make money this pattern also reflects in relationships where you can be the most developed IND individual in the world

07:30but if you just sit in your room all day and don't expose yourself to people you're not going to land a date you're not going to make you're not going to meet a partner and then the opposite if you are just a smelly trashy person and you go to a place where there are a ton of people then they're probably not going to want to meet you or talk to you simply because you haven't developed yourself and now of course this goes to perception and value as well where you can be a very developed person people of other identities will perceive you as someone that they don't want to talk to

08:00so you have to be both the right place the right time and the right person so

1) Become An Entrepreneur

08:04step one to taking control of your future is to become an entrepreneur you only gain full control over your time and income when you realize that entrepreneurship is the only path to do so at a job you are not in charge of the product the task you are assigned or the customer acquisition process in other words your employer is in charge of everything that pays the bills therefore they are in charge of your entire life you may not think that they're in charge of your entire life but they are because every single action you take is tied to money it's tied to survival so your

08:36decision to go on vacation is depending on the time you have and the money you make the energy you have is a result of your Fitness your rest and your nutrition and if you can't afford proper nutrition or you don't have the time to actually make quality meals or you're spending so much time at work that it causes you so much stress that you can't sleep well at night and it just gradually ruins your life you can start to see what I mean here by your employer controls your entire life because they do now the thing here is that some are more lenient than others like there's

09:04degrees to this some people are going to have more control than others over their life and I also want to want you to understand that there's nothing wrong with a temporary job but it's just that a stepping stone so you don't get into this comfortable robotic and replaceable routine that is the nature of employment you have to Branch out you have to dive into the unknown and Entrepreneurship is the only way to do that to slash through the jungle to make new discoveries to hunt for ideas and income to fulfill the needs of the psyche that is wired the same as your ancestors and as I'm sure

09:39many of you know I'm creating these videos for people that want to be free if you want to react to what I'm saying and stay stuck in your current position even though you're fully aware that you're you don't like your current position then click off the video why are you watching this it's just causing you pain for absolutely no reason aside from you just not being able to click off the video because you're fuming with

2) Build Distribution

09:58hatred step two after becoming an entrepreneur is to build distribution there is one big trap in entrepreneurship and I've fallen into it seven times that's why I failed at seven business models when I was starting out I was just so immersed in the skill that I was learning that that's all that I wanted to do I was so focused on being the architect of the business but when it came time to get customers I didn't do anything about it so of course I didn't get paid I didn't put product in front of people I was so focused on building the website building the logo

10:26all of the [ __ ] you don't need when starting out you just need a product and you need to get it in front of someone and ask for payment we're going to talk about distribution more in a future video but I just want to paint here that times are different you have the ability to build an audience of potential buyers by becoming a one-person Media Company everyone is on social media that's where the attention is right now your customers aren't looking at the TV your customers aren't listening to the radio your customers aren't reading the newspaper some of them are sure but a

10:54majority of their time is spent on social media your job as a business owner is to place your product where attention is right now that's why everyone's going to social media that's why all corporate businesses are having their leaders and their employees start posting on social media that's how Freelancers find clients that's how you as a Creator get clients that's how you sell your product I believe that paid ads is more of an extension of social media as a testing ground for ideas and understanding what works so that you can amplify it with paid ads paid ads are

11:27like steroids for business and building an audience is like natural bodybuilding you have to do one before you do the other building an audience with education inspiration and entertainment through content is the best way to start a business these days you get to prove your value in public attract a following you don't have to pay for and put a product in front of them so you can get paid to do what you want Study those who are doing what you want to do I guarantee they are posting the social media building a name for themselves and selling something because they aren't

11:55selling something for someone else anymore so I don't want to hear any complaints about oh every everyone's just selling like digital products and all this other stuff it's like yeah Welcome to the Real World now it's not the digital world anymore it's not just an idea that's waiting to be tested against reality it's already been tested we aren't in 2020 anymore and with the pace of evolution those four years from 2020 to 24 is like a 100 years in the past so times are changing very quick and if you can't adapt you die step

3) Learn To Write

12:23three after becoming an entrepreneur and building distribution is learning to write the greatest skill of an Irreplaceable individual is writing it knocks out three birds with one stone one it teaches you to articulate your value from reader feedback two it is the foundation of media how to build distribution by getting your writing shared and three it is the morning habit that builds any project you build posts threads emails outlines modules advertisements direct messages books video scripts and the rest all start with writing another bonus is that writing is just a meta skill by meta

12:56skill I mean that you can start without experience and build skills underneath it to make it more powerful you don't need to show your body you don't need to have an English degree and you already write every single day with texts and messages this is just doing it online you don't need an English degree you don't need to have super grammar grammatically correct writing or speaking obviously or anything like that you just need to write something impactful and share it if you have to think you have to write all professionally go on social media and look at what posts you've liked is that

13:26professional writing now with something like speaking or video you need editing skills and the confidence to not stumble over your words and you also need to be able to think on the fly so writing is the best place to start in my opinion so you can practice that you can practice articulating your thoughts clearing your mind and uh testing ideas before you get into speaking and this is why I recommend starting on X or Twitter and then building on top of that with a newsletter and then the newsletter that you're building eventually gets turned into YouTube scripts podcast scripts and

13:56all of your tweets get turned into Instagram posts LinkedIn post scripts for shorts reals Tik toks Etc it all starts with writing and if you test your ideas at the beginning and build an audience on something like X that becomes the base social media platform for everything that you do so this is also what we teach and guide you through steps templates personalized guidance inside of Cortex University everything that we've talked about here the very first course out of three that you go through depending on what tier you get is all about writing branding and

14:26building an audience step four after

4) Learn To Sell

14:29learning to write is learning to sell do what you want but learn to persuade so you can actually make a living out of it sales equals survival if you don't sell your own product you will be forced to sell someone else's you can complain all day about how everyone is selling something nowadays but you are missing the point behind that yes everyone is selling something because they have to if they one want to survive two contribute to humanity and three receive money in return another point is that people only invest in things that they care about sales and persuasion go hand

14:58inand if you don't learn to sell you will be disappointed when you put your product in front of a crowd of crickets sales is how you persuade people to see the value and what you have to offer persuasion is inspiring people to make a good decision for their life the sales process is not inherently sleazy it is guiding people through a story because that's how humans relate to and determine value first you make them aware of a problem second you make them realize how that problem will impact their life if it goes unsolved third you introduce a solution your product that

15:29can solve that problem fourth you show them proof that change is possible with testimonials or personal experience and fifth you give them the clarity to act and continue on A New Path that's how you write a landing page run a sales call direct message people or get people to read your newsletter like I did here and if you don't like sales you may not realize that you are selling people on your beliefs ideas and worldview every single day flip the switch from mindlessly manipulating people to mindfully helping people so step five

5) Learn To Build

15:57after learning to sell and learning to write and becoming an entrepreneur and building distribution is number five learn to build learn to sell learn to build if you can do both you will be unstoppable another quote from poppy Nal every day set aside 1 hour to build a project that actualizes your ideal future that is the only way to escape building projects for someone else to build you need technical knoow you must either learn to code or use the technology available to you what used to take 10 people now takes one what used to take take 10 hours now takes one we

16:31used to take $10 now takes one you live in a beautiful time where humans can leverage technology to build what they want website Builders email marketing software AI social media course Builders and more it is your job to create and distribute value by learning and building on the internet if you don't know what to build start with one what you already use but make it better two a problem you've solved in your life or three building what you want to see in the world we discussed this in last week's video turn your adversity into a good story turn your story into a brand

17:01turn your journey into a product enjoy the fruits of your labor and enjoy the rest of your day thank you for watching like subscribe leave a comment what should we leave a comment about what you're building or what you're going to build then check out my book first link in the description to our writer digital economics cortex University see which ones are fit for you they all vary in price points aside from that see you later bye