How Intelligent Creators Will Make Money In 2024 (The Build Teach Earn Method)

Build, Teach, Learn

00:00everyone wants to be a content creator and this isn't a bad thing especially if you can predict where the future of work is going Boomers will tell you to get a real job when those real jobs won't exist in a few decades they don't realize that the Industrial Age created those jobs they also don't realize that the information age has created these new and more profitable jobs profitability determines the direction of society and the economy technology allows for more profitable lines of work the Creator economy is projected to in size from 250 billion to 480 billion

00:33over the next 5 years and I personally with what I've experienced in the space and of course it being a part of my identity so I'm somewhat biased I only see that increasing exponentially more and more and more if you haven't watched my previous videos on just the Creator economy the future of work one person business you'll understand what I'm saying when everyone is a Creator employers are hiring creators creators are working under creators to get experience creators are self sufficient in the products that they create to solve the real problems of humanity

01:04problems that they've experienced that's the problem with most businesses is they try to solve a problem that they haven't experienced and that's why the businesses fail Creator brand or your personal brand is your public resume public portfolio it's just you placing your character online if you think of digital reality as a more expanded and inclusive version of physical reality your personal brand is the character within that reality and this is a very real thing because we spend so much of Our Lives on these apps and we're just waiting to go into the screen until it

01:33actually happens with future technology the big problem is a lack of understanding people don't understand what the content creation is from a big picture point of view there's a reason everyone feels the poll to become a content creator because it's human because people want to do what they want because people have an innate drive to pursue their curiosity become a vessel for value and create with their own two hands you know the things that schools and jobs stripped from you because when you peel back the layers that's what the Natural Evolution of humanity has been

02:05pointing at this entire time since the dawn of time we've been solving problems with technology to rid ourselves of robotic and time-consuming labor work so we can pursue self-actualization and Transcendence let's define what both content and creation are content the things that are held or included in something in other words everything is content content is structured information information is how we learn grow and adapt as a species information is what occupies our mind shapes our mind and comes out of our mind we use the structure of our psyche to create

02:37content the front end of the internet is content the front end of your mind is content the back end of the internet is code the back end of your mind is code so if your psyche is a complex set of systems or your mind is a complex set of systems like a computer you can think of the words you speak or write or communicate like the media that that is on the front end of the internet every single [ __ ] thing you see on the internet so when you meld the two together you get content creation creation to bring into existence that's what humans do they create they solve

03:13problems they build solutions that is your Edge that is what a human does and the humans that don't do that are the robots or cogs in the machine of society to be human is to expand transcend and create to be robotic is to forget that you have this gift and allow your mind to mold to the whims of others with schooling and employment at its root content creation is just being human not a robot as outdated jobs would have you believe everyone is a content creator some just choose to do it with intention and get paid to do so in a place called the internet where physical boundaries

03:48don't limit your reach and potential content creation is how you make your writing and speaking more valuable because you must first become valuable enough as an individual to contribute to and profit from the global digital digal Community like our ancestors did their local physical Community now we need to understand that content creation is not a job or a business it is a magnet let's start by just bringing things back down to Earth because it's fun to talk philosophically and abstractly all the time but now that we have that in place what I'm going to talk about won't lose

04:18its zest or impact in business you need

Content Creation Is Not A Job Or Business – It Is A Magnet

04:21two things to make money one is people business is value exchange and if you want money you need someone else to give it to you in exchange for something of equal value this is a big problem is that people just don't realize that you need a person to give you money you can invest all day long but how did you get the money to invest from a person the second thing is a product a product Services included is a valuable creation physical or digital that preferably solves a real problem in someone's life there's more Nuance to this of course just like learning how to Market and

04:53sell and the technical skills of all of these things but you absolutely need people and a product that's it's not optional everything falls under that so that's the first thing that we need to understand content is how you attract people to your product as a Creator now how do you create content that attracts people to your product by deconstructing your mind and sharing its best parts on the internet most people struggle when they begin writing because they water down everything they say or they try to over complicate it here's exactly what you need to write content that attracts

05:23people like you first is relatable

Relatable Topics

05:26topics being a content creator is still new people are still applying old business and marketing tactics hoping that Their audience will grow large people like to just scream that the riches or in the niches but I feel like people don't understand what that actually means in this modern business sense we'll talk about that in the next video on the anti- niche or why becoming nicheless makes you Irreplaceable I feel like most people misinterpret what niching down actually means and what if I decide that I want to build a massive audience and create a niche that way

06:00nobody can compete with me if they made the same amount of money I would rather have a 3 million follower audience than a 10,000 follower audience the former gives you an obsene amount of unseen leverage flexibility and options the latter is probably three clients away from feeling like their survival is at stake so write Broad in your content and narrow down to your expertise across your content funnel your top of funnel social media account should include topics that people are actively searching for and studying like productivity psychology mindset freelancing skill acquisition business

06:29Etc because people actually want to follow and learn about those things don't get all crazy on your front end like the top of funnel like Twitter account with automated response mechanisms for e-commerce stores that's fine and like please just hold your objections until the next video because I'm going to handle all of these and it's going to be a very long video because there's a lot that goes into the simple advice of niching down educate people from your social media to newsletter to podcast and let your product page be the final piece to to prove your Authority and Niche down as

07:01far as you want to go people forget that a landing page is content it's static content if you have a link to it in your bio then you don't need to write about that content and this strategy of go going broad to create a niche will require you to have a series of low ticket products leading to a high ticket product if you only have like a high tick freelancing service that's very specific for a very specific person then you're going to have to go about a different strategy and you're not in my eyes taking the best long-term move towards a future with more freedom in it

07:32that is if you're going to go the more targeted route and manual approach to Landing clients versus letting your ego go letting it go and building an audience that is Broad lets you talk about what you want lets you pivot within it and let you create a ladder to a higher ticket service and that entire ladder educates and creates the customers for the higher ticket service

Impactful Ideas

07:54number two of writing content is impactful ideas your posts sentences paragraphs and and words will not hit if you don't pick a side if you stand in the middle people may like you kind of but you're not going to impact them impact equals writing words so powerful that they live in their head rentree it occupies their attention even when their attention is off of your content they tell their friends and co-workers about your ideas because they want to strengthen the shared extreme beliefs that they have to feel validated you write with impact when you wholeheartedly pick a side and express

08:26your beliefs now what are the best beliefs to express the ones that the average person would think are extreme or crazy we don't want people that are dedicated to being average following us your beliefs form the foundation and the perception of your brand talk about them often and use them as a way to provide perspective experience and examples in most of your content do you think freelancing is the best beginner way to make money do you think vegans are dumb and people should eat more animal-based foods do you think people should wake up at 3:00 a.m.

08:53and get straight into work your goal is to be 90% liked and 10% disliked if you don't maintain that polarity with your audience like you would in a thriving relationship with a significant other you give people no reason to actually care about you you need the push pull patterns of the universe the sun rises the sun sets waves go up and down songs have highs and lows it's just the nature of reality and your mind and interacting with other Minds with a shared perspective is no different because this isn't writing advice this is spiritual advice make your writing raw Punchy and

09:27digestible remove and replace words that make you sound less confident write with impact but be open to changeing your mind when somebody presents you with a better perspective in the replies have firm beliefs held Loosely now the third

Novel Perspectives

09:40thing with writing content is novel perspectives most people regurgitate the same ideas they never provide a new way of looking at things novel perspectives are the main way to provide a good dopamine hit that aids in learning understanding and action most creators dish out dopamine like candy in hopes that they build a loyal readership you create novel perspectives through hunting in the unknown you hunt in the unknown through personal experience pursuing your own goals and self-reflection and researching information in the depths of books podcasts articles and social media

10:11accounts people don't want just another idea they want a unique point of view like the intro of this video add to stop and think about the idea that I wanted to convey and pair personal experience with philosophical ideas that shaped my worldview take your topics beliefs and novel perspectives you acquire over time to craft writing that holds attention without annoying tactics the fourth

Writing Structure

10:31thing for writing content is writing structure you can have the greatest ideas in the world but you have to pay attention to where you posting them when people are reading a book they're okay with blocks of text when people are on social media that's completely different they need to be guided throughout your writing or else they'll scroll past your post to another post that catches their attention use LINE breaks go and look at any of my posts and notice how I add line breaks between sentences to increase readability Study High performing posts structures look at

11:00popular X posts IG posts YouTube titles and article headlines write more lists bullet lists open a curiosity Loop people can like share follow or comment based on any bullet in your list list force you to condense each bullet to be impactful people will add their own thoughts or Nuance in the comments boosting reach because of this anything can be turned into a list go hunt for an idea and try to turn it into a list of lessons benefits pains or steps when I was coming up with this video I had to create a post like an hour from when I was actually writing the thing so I went

11:33to find an idea real quick the idea was 10 habits that changed my life and that was from a medium.com article headline so here's the post I actually wrote for X how to clear your mind walk more read more write more listen more lift more strategize more build more scroll less indulge less criticize less ruminate less sit less procrastinate less Clarity is reserved for those who don't resist reality but engage with it and now I could have put all of those in a bullet point that's what I mean by lists like when you go and look at a post and it has uh how to clear your mind bullet

12:07bullet bullet bullet bullet I could have done that but uh Twitter has this thing now where it just cuts it off at the end so decided not to space it out like that but if I had a shorter list then I would include bullet points for the benefits I mentioned before the general post structure here is just hook body being the list of reasons benefits lessons pains and then conclusion now the fifth thing with content creation is eyes and effort most creators make the massive mistake of actually caring about the algorithm and latest trends they lack an understanding of what the algorithm is

12:36actually based on which is human Understanding Psychology and mechanics the principles of each of these is having a desired outcome a burning problem and a clear solution or system when you nail each one of those in your content people will share it if they don't share it then you aren't as good of a writer as you think you are you need more data testing and experimentation with your writing beyond that creators realize that the algorithm will get people to see their content so they can grow but don't realize they can control the amount of people that see their content you have to put effort

13:06into your growth especially as a beginner by replying to larger accounts that have an audience to see your replies and follow you networking with creators to help each other and potentially paying for help I break all of these down in my video how to build an audience with zero followers we understand at least the basics of content creation but now we need to understand that you need a product that you would actually buy and use if you

You Need A Product YOU Would Actually Buy & Use

13:29don't sell your own product you will be assigned one to sell without lying to yourself create a product that you would actually buy use and benefit from there aren't many shortcuts in business but this is one of them when you are the niche you don't need to excessively worry about market research product Market fit or crafting the perfect marketing strategy building an audience is a modern cheat code your content is how you test ideas that will turn into your marketing that's how you know it works if I wanted to post 10 Tweets in a day to test 10 different YouTube titles

13:59or the text of a thumbnail or something related to that I know how to structure it in a post so that it will read well and it will get retweeted and then based on which one gets more engagement I can use that as a YouTube title I haven't done this but I've seen people do it with Facebook ads and they just run 10 ads at a time to see which gets more clicks on the thumbnail that they are going to use when they launch the podcast about a year ago I wrote a thread on X that broke down how I write articles and newsletters in a way that can be repurposed into content across

14:29all platforms it did very well so I turned it into my two-hour writer course your audience is more trusting of you since they've been exposed to a lot of your content you don't need to have the perfect conversion centered landing page and copyrighting because people already know if they are going to buy you've raised their level of awareness around their problems over time with your content your Landing or sales page for your product is just the final kicker that provides Clarity when I was a freelancer relying on cold DMS cold emails and referrals I was pretty

14:57neurotic about having to have everything optimized on my website in my funnel everything like that every time I sent an email I felt like I had to make the most of it like I I was just so stressed because every single one of my actions it had so much on the line I didn't have any breathing room and so if I had an audience that would solve a lot of the problems because my marketing is done every single day without me even marketing it's just content that educates others that builds trust with you so when you have a product that will genuinely help them they're more open to

15:27buy it and any optimization after that point on your landing pages or just Marketing in general that's a bonus now there are two routes that people will tell you to go here which is to not monetize when you start or to monetize when you start I'm in the lad Camp to monetize when you start on social media without any followers because one you need a way to build Authority the people that are saying wait until like build something off social media and then come on social media and start monetizing they don't realize that social media is a perfectly viable way to build

15:59Authority and wealth in today's world it's not that you need experience before you come on social media it's that you build experience on social media it didn't used to be this way but social media is arguably the most viable way to start a business nowadays so if you're an absolute beginner you want to use the build teach earn method to do this I had

The Build Teach - Earn - Method For Digital Success

16:20quite a few skills in a freelancing business under my belt before starting as a Creator and this method helped me succeed much faster it bakes in in every single thing you need to earn a living as a Creator step one is to build to learn high value skills to earn with the best way to learn is to self-educate so you have knowledge as you build something tangible so you have experience few content creators realize that most businesses are the same nowadays they're all content companies they're all media companies they all have content or media they acquire customers online with a brand content

16:52product and promotions meaning if you can learn the skills that make your creator business a success you can can use those skills to offer other businesses in the form of a freelance service or digital product every single skill it takes to build a Creator business is a high value skill that everyone is talking about because if you're running an entire business as one person which is a Creator business and you need to understand a vast array of knowledge to make it work like you can't just understand your one skill that you want to monetize you need to understand

17:21every single skill that makes a business work your creator business is a business learn graphic design as you build your profile picture Banner website images thumbnails Etc learn copywriting and content writing as you build your landing pages website social media content and newsletters learn social media yes it's a skill to build your following Network and Authority learn marketing and sales as you build your product or service learn advertising and promotions as you promote your products or services to get buyers there's more to this but every single business at

17:49least the ones that we care about that will be profitable in the future depends on top of funnel which is social media platforms like X Instagram YouTube LinkedIn Etc middle of funnel which is newsletter lead magnets direct messages and any other way of nurturing your readers then bottom of funnel which is products Services upsells downsells Etc I would encourage you to slowly learn every single skill that it takes to build a Creator business start with writing that is what generates the most traffic and followers and sets the foundation of your entire brand which is

18:19content you can improve by practicing what we talked about above or what I've talked about in various previous videos or you can skip the trial and error and just buy to our writer it's like condensed version that's my writing system that's what I do every morning when you have traffic and followers you can actually sell your products or services or you can charge high prices to other businesses because their main problem is traffic and leads so step two in the build teach earn method is to teach to enhance your learning and build an audience the second best way to learn

18:49is to teach what you know what you're learning and what you've done to achieve a profitable or meaningful goal when you teach something you will struggle a lot people struggle to teach teach and they start to think I'm not good enough and you'd be correct you aren't neither is anyone but rather than seeing it as the problem of just feeling like you don't know enough see it as an opportunity to actually learn those things and fill the holes in your knowledge that's what teaching does is it reveals the gaps in your knowledge so that you can actually learn something people write off this

19:18opportunity as oh I'm not good enough when it is literally the only opportunity to learn and solidify that learning staring you in the face so to write content teach your skill set teach your mindset try to make sense of complex ideas from your point of view and teach about your polarizing beliefs like everyone should be a carnivore and why not only does teaching build Authority but it turns you into a value Creator if value equals positive behavior change then most creators aren't valuable when you start a micro education business like I talk about in the micro education business model video

19:50disguised as a content creator you set yourself up for hyper profitability the third step in the build teach earn method is to earn by helping others with what you've learned by this point let's say you've built up a valuable social media following of 5 to 10,000 followers you are fully qualified to help people with your skill set because most people don't have those results most Company accounts don't have 5 to 10,000 followers and I'm not just talking about helping people build a following here I'm talking about everything that's led to it because you have a vast array of

20:19knowledge that you can single in on one problem that a business is facing and that's what you'd call a niche so to say or just the specific problem that you solve as a business and you use your skill set to do that in a unique Irreplaceable way so let's say you've learned content writing thread writing profile design email opin pages and newsletter writing I've literally seen people over the past week that have seen some success writing long form posts on X and they created a how I write long form post course or Consulting they're Consulting people for $300 to $500 an

20:51hour and they've been making good money for their follower size and they can do it because they have results with long form and it leading to a spefic specific amount of growth if you target a company it's like hey I'm going to I want to write long form content for you if you have a persuasive marketing message that might actually work because if you're good at writing long form posts and those long form posts build more trust than short form posts they lead people down the page more they lead to more conversions like you can see the marketing strategy T start to um come

21:17into play here and the long form post is your unique mechanism it's like why people are obsessed with intermittent fasting when it comes to dieting because it's just something unique that is structured and brings clarity to the mind as to what's going to get results so at this point I just recommend starting small don't try to create some insane offer that you can charge $1 to $220,000 for figure out what area you have become best at and don't over complicate it if you've gotten results with threads or long form posts create a product or service around that if you're

21:46great at profile and content design create a product or service around that if your focus is off the charts with your productivity system create a product or service around that if you've done it and it's helped your business that means it can help help someone else who struggles in that area the main thing standing in the way here is marketing and sales like understanding how to create and form the perception of the offer that you are handing out to the world so if you want to understand that more watch the video on value creation the single skill that built my

22:14solo business and since you're doing this since now you're actually selling something you have a way to actually learn marketing and sales so it's not Marketing sales comes before this it's put something terrible not terrible like in terms of quality in terms of marketing something that is just not going to get many buyers and then learn along the way and fill the gaps in your marketing message so that you actually start making sales that's how you're going to gain experience in this stuff you get better at social media by experimenting with techniques like thread writing post structures

22:43Mastermind groups Etc until you learn how to get results right now sell the technique not the skill so step 3.5 and the build teach earn method is just an equally viable route because as of right now I've told you to package up and sell business and marketing Services because that's what is helping build your business and they're very beginner friendly like you don't need to be an expert in any specific topic or interest before you can start practicing these things and eventually you're going to need those skills either way to build your business and sell whatever it is

23:13you actually want to sell whether it be like a fitness product or a spirituality product or really anything you can think of so if you're just starting out in life and you haven't achieved any goal or solved any problem in your life or don't have any interests or don't have any skills then do what I just said in step three you can and should create a product or service to launch and sell at least every quarter for 2 to 3 years don't take that lightly yes it is a lot and why I'm saying this is because you're going to sell one thing and then a quarter or half a year later I want

23:42you to create something new from a new found place of experience so that it sells better and the more you do this the more it compounds I have sold something new every quarter I've launched it every quarter and every single time I've seen an exponential leap and not only my authority but my my audience growth of course my sales and that's the exact difference I've noticed between myself and other accounts who make one tenth of the progress in that time it's because I once I have an idea for something new because evolution is automatic like the people that prevent

24:13their personal evolution is themselves so if you lean into that and you know I have to build something new if I want to get to the next level then you build something new every single quarter because building forces you to evolve and learn creating a new product isn't just creating a new product it's creating a new identity with the skill set and mindset you must acquire to build the product sell the product and improve the product business growth is a vessel for personal growth the other route you can take is by creating a product or service that you would buy use and benefit from a business

24:42principle that most people glance over is to sell what's already selling you don't try to create new markets just yet you stick your hands in the ones that are already flowing what products have you bought recently which ones did you use daily what courses have you taken and gotten your own results from when I started out on social media I created and sold a web design and freelancing product why did I do this because one I was a freelance web designer and I saw some success with it because I got the results from those courses and I purchased 5 to 10 courses on freelancing

25:11that's like who I was I was a freelancer that's all of the knowledge I had in my head and the thing that makes that knowledge unique is that when I create my own it's not like I'm just copy and pasting from others I have that entire experience to pull from I have a way to make it better than the others that's the entire goal is to soak in all of this knowledge get results in your own way by doing it pushing through the trial and error that you have to and then creating a better product that advances that industry and the other thing is that I knew that those products sold I bought 5 to 10 of

25:43them buyers buy again buyers buy again buyers buy again you're a buyer what have you bought sell it because someone else will buy it don't fall for the silly belief that the market is saturated and so As I Grew I created the Power planner why because I used planners all the time and I saw their benefit in my productivity so I created my own with the things within those planners that actually worked for me and I also just enjoy talking about productivity in my content so this is a major problem is like people are like oh I want to talk about my interest here

26:13but it doesn't relate to the main thing that I want to sell and it's like do you ever plan on evolving or becoming more profitable or more free or having more leverage then okay every quarter launch something new under an interest that you actually want to build Authority in and talk about and when that happens you're going to have to educate your audience all of your content or a lot of your content is going to have to shift to that from a beginner lens so that anyone can understand it and get on board with you and so teach how to create a minimum viable offer which is a product or

26:45service in the video the best online business to make a million in 2023 I'm going to be redoing this video for 2024 step four in the build teach earn method is to earn more by leveraging your results at an audience we're all over the place now at this point you have a high value skill stack the ability to solve profitable problems a growing audience or readership people that have profitable problems and experience with building and selling you're better at solving profitable problems you are in one of the most optimal positions you can be in this digital Renaissance or

27:16new golden age that is the creator economy you have the resources to be an independent thinker and earner you don't have to conform to government agendas you hate you don't have to report to someone for work that was assigned to you from this place of Newfound experience you want to productize your results if you've helped people with freelancing or Consulting write down the exact steps that led you to getting results if you don't have steps create them now and refine as you go these steps are your unique mechanism this is your way of marketing a solution to

27:44solve a problem in someone's life to reach the desired outcome they want write down the desired outcome of their life what is their vision for their future you are selling a better life write down the worst outcome of their life what is their anti- vision for the future you're helping them avoid pain that is your marketing strategy on your landing page start by writing out their anti Vision in detail then talk about the vision they could achieve last present Your solution or system or steps or unique mechanism as a way to fill that Gap that's it that's how you write

28:13a landing page that's how you write a newsletter that's how you create a YouTube video antiv Vision Vision solution now at this point you're also emulating other landing pages to understand headlines content structure and use it as training wheels for your first and as you grow your readership it doesn't make sense to focus on low leverage activities like client work and if you don't plan to hire a team just yet and dive into management The Logical option is to create a digital product that requires minimal effort with high profit margins this is how solopreneurs

28:40make millions they understand that if they gain one follower they can gain 1 million and if they have a product that doesn't require labor to fulfill they can turn those 1 million eyes into multiple millions of dollars I hope you enjoyed this one be sure to like subscribe check out the links in the description there's my book there's two writer course digital economics become an independent thinker and earner that's it for this one I appreciate you watching peace