How I'd build a one-person business (if I started over in 2026)

Everything is changing

00:00I think it's obvious that everything is changing right now. Business. The internet. Social media. Coding. Art. It feels like what worked just last year doesn't work anymore. And since we're here to talk about the one person business or just online business as a whole because it applies to everything.

00:13I'm not here to give you just some recycled advice, right? It's 2026. We're going into 2026. Everyone's creating the the best business model to start in 2026. Videos I am to for the views, but with most of those videos they're just saying the same thing they did in 2025.

00:31And that was okay when they were saying it last year and the year before because not much changed. So I'm not going to tell you to start an agency. I'm not going to tell you to start freelancing. I'm not going to tell you to even build an info product.

00:38I'm not even going to tell you to start coaching or consulting or whatever the popular business model was like starting a community or anything. And I've already talked about those plenty of times in the past. Just go look at the one person business playlist on my channel, but instead I want to show you the business model that I think makes sense right now for the next 2 to 3 years, maybe.

01:01And the reason I'm making this video is because I keep seeing online because they're trying to get views to that value based content is dead, or info products are dead or coaching is dead. And what that's doing is it's making people feel like they just shouldn't start as a creator.

01:22They should just give up and not even try because they don't know what to do. But that's just kind of how things go when a new paradigm starts to emerge, because it's not like that paradigm is figured out yet. It's it's not clear that nobody can just tell you what to do.

01:33You kind of have to try new things and experiment until you create the new thing. So let's talk about how the one person business is changing, and then let's talk about the future of education and specifically education products, and then how you can actually take advantage of this.

01:51Like what you can literally start doing and learning today. So part one, the one person business model is evolving

I – The one-person business model is evolving

01:58because for the past few decades, info products and coaching just reigned supreme. That's what you did. If you wanted to be a creator and you didn't want to rely on sponsorships and ad revenue, you would build an info product or you would do coaching.

02:11And I think those were great things because with the internet as one person, those were kind of your only options. That's how as one singular person, that is the caveat here. One singular person, not a team. You could start an entire business online.

02:25That's crazy. That's insane. One single person could be their own marketing, content, sales, product, and even, I guess, HR department. You write content to get traffic without needing a physical business in the right location. You do something interesting with your life or learn one of your passions enough until you become somewhat of an expert, and then you share that thing with others in an educational or entertaining way.

02:50Your brand is you. Your content or little pieces of your mind and your products are processes that solve the problem in your life and led to something better. Many people overcomplicate that. One example that I would always give is if you love productivity, that was one of your passions.

03:07You study productivity. Then you start talking about productivity online. You iterate because your content isn't going to be good at first, so you improve it until it gets good and you start growing. And then you use that traffic to feed into a product.

03:20What do you build for a product? I don't know, what do you buy? What did you buy that helped you with productivity? Was it a planner? In that case, you go to Amazon. You order the top five planners, you break them down, you use them, you deconstruct them.

03:37You understand what you do and don't like about the planners, and then you create your own. It doesn't even have to be a physical product. You can create a notion template or even a printable planner or a course, plus those things that it's really up to you.

03:50And in order to make 50,000, 100, thousand, $500,000 a year, it's really just those two levers, right? You write content, you get traffic, and depending on the amount of traffic you get and how good your product actually is, that results in the amount of money that you make.

04:03And the beautiful thing there is that your value isn't determined by an employer. Your value is practically uncapped. Depending on how many people you reach. So this quickly forces you to kind of remove the employment mindset from your mind, because you can make so much more just as one person.

04:16The thing here is that this is never going to go away, but the vessel by which you do it will continue to change. So it may not be a planner that you print out anymore. Now, my entire goal with my brand in these videos is to help you become futureproof.

04:30That's one of my passions. That's what I like educating and entertaining around and becoming future proof to me is built around two pillars. The first is how do you figure out what you want in life, which incorporates psychology, philosophy, and personal development.

04:49And then number two is how do you succeed with that? In today's world, to reach that to what you want in life. And that involves skill acquisition, business, technology and now I so previously on the internet, the second part of that, how do you succeed in today's world, especially as one person that was largely handled by having a personal brand and creating an information product or coaching information and product and coaching, they're kind of the same thing.

05:14Just one is one on one, the other is mass scale. And that info product could evolve from a simple e-book. Level one, a course, level two, a cohort, level three, and a community level four. But now since Value-based content and info products are dead, I think there's something a bit deeper at play here.

05:28You still pursue your curiosities and interests and share it with other people, but the vessel for doing that is no longer a static PDF, a course or community. Now, before we continue into the things you're actually here for, I want to make something very clear.

05:44I am not on the jaded side that just thinks all info products are a scam. I think they are life changing in many ways. Yes, sure, some are scams. Obviously. I think they are the antidote to the negative aspects of traditional education, i.e.

05:56conformity and getting trained into a job that you hate and not seeing any other option. The default path I do not think that info products are going away for good. I do not think that they are dead. What I say in this video will not apply to every single industry or niche.

06:13But as with any career sector right now, especially thanks to AI, the baseline that gets results has been raised. An average person at a low level of development can take the quick and easy route very easily. You can tell AI to generate an e-book on this topic to write viral content on this topic, to generate some images and assets and call it art.

06:35And those can make some form of money, but those people will never compete with those who understand what's going on. In other words, it's never been easier to start a mediocre one person business. But if you don't want to be in the lower class, I hate saying that of the creator economy and the lower the lower class absolutely exists.

06:54You need to understand something very important. So that leads into part two,

II – Why info products are dying

07:00which is why info products are dying. And I promise you have to understand this. I know this is just theory before we actually get into it, but you have to change your mind. You have to understand what's going on. You don't understand by me giving you practical steps.

07:13If you just want the practical steps and you want to fail, then go take this YouTube video, paste it into some transcription tool like Eden and go ahead, try and follow it and fail. Info products are dying because markets move through predictable stages of awareness and saturation.

07:24So Eugene Schwartz, legendary copywriter, categorized these into five stages. At level one, when nobody is in the market yet, you just state what your product does in that tends to do the job. Then competitors arrive and you have to make bigger claims.

07:37Then the market gets skeptical. So you explain your mechanism. So saying I will help you make money online started to sound like a scam. And you had to be more specific like implement the two hour content ecosystem. Shout out to you if you know what that's from.

07:54But then competitors copy that mechanism. And finally everyone is exhausted by claims all together and brand starts to be the major differentiator which is happening right now. With personal branding. People crave the sense of belonging they get from joining a tribe with a mission, and I've talked about that before.

08:11I'll link a newsletter that I wrote on how your mission is your knees, rather than a specific skill or topic that will help you a lot if you don't know that yet. But community and authenticity matter more than who has the best sounding product.

08:21The thing is, we've hit the final stage of market sophistication across the board with info products, so the really, really good ones are still going to do really, really good. But the average ones, which is average, which is the majority, most people are going to do really bad.

08:41And that also means that since we're kind of like at the top of this level, that authenticity in and of itself doesn't make a difference anymore. People are just tired of seeing courses and coaching, and it sucks because those things are impactful if you're a clear thinker.

08:52But there's more to this. The select few who are smart enough to transcend info products as a whole will be the ones who win. No transcending doesn't mean that you just leave them behind. It means that you evolve to the next level and integrate them.

09:11Because education and learning as a whole is just never going to go away. But since you are competing in the space as one single person, things can become saturated quite quickly. So what I'm going to tell you isn't going to be secure for long, because the next level is just around the corner.

09:25Info products didn't last that long, maybe like a decade, ten years, 15 years, and the next phase isn't going to even last that long, maybe 2 to 3 years. And who knows what business is going to look like after that. We will be building for tomorrow rather than building for a year from now.

09:44Imagine that that speed of iteration is just going to continue to pick up. So you have to be very speedy because that's the main advantage of being one person, right? Speed and adaptability. You don't have all of this overhead. You don't have this team.

09:56You can pick up and change things tomorrow. You must constantly be moving and iterating if you want to reach the escape velocity. That actually gives you the advantage that can't be taken away from from one person. What I mean is moving beyond the one person business.

10:10After you've seen a good amount of success, because you'll just be competing with the same amount of people forever. And of course, AI is just going to continue to make it easier and easier to copy the front runners so you're not going to be a front runner for long.

10:22I see this with my content, so to say. For the longest time, I'm not like this crazy guy who just creates all these trends. But once I have like an original idea, for once it gets copied very quick and then it doesn't even seem like an original idea anymore in that that time from something being original to being non original is just happening like really, really fast.

10:42But there's good news here. Most people just don't do anything that sounds harsh, but you're probably in an internet echo chamber of like ambitious people. If you're watching my videos, you're probably in that echo chamber. But the average person just still treats AI as like someone to ask questions or they hate AI.

10:59And that may never change because the average person doesn't use their free time to learn and explore. The average person just thinks that they can do one thing, see some success, then do it for the rest of their life, and then never do anything again because they were sold.

11:17This illusory retirement where all of their efforts pay off and they can just chill for the rest of their life. And we all know that's not meaningful at all. The mechanical or linear way of life is not something to bet your future on, because meaning is generated from struggle, status, and curiosity.

11:33The day you stop following one of those drives is the day that your life continues to get considerably worse. And finally, that leads to part three,

III – The future of education products

11:46which is the future of education products. And I want to start this off with a quote from my book, Purpose and Profit, that's free to read on my Substack. It's no longer about sitting in front of a government trained expert and learning the same thing as everyone else to end up with a soon to be irrelevant skill stack.

12:03It's about finding someone you relate with, someone with a shared vision for the future. Now, if you've watched my videos, you know I've always held this firm belief, even when everyone else thinks that information products are a scam, that the creator economy is this interest based education system that is far more effective than traditional schooling at teaching people the skills that are actually relevant right now.

12:20I believe that people learn more faster when they learn it from someone that they relate with. I believe that anyone can follow 4 to 5 people on a topic and become very good at that thing very fast. I still hold the belief that there is knowledge and experience that only you can acquire, and I think it's noble to both acquire it and pass it down.

12:44But the format or vessel of how we pass down that knowledge needs to evolve, as it always has, from speaking by the fire to sending letters to building libraries to the day. Everything changed when the internet was born. Static courses don't cut it anymore.

12:56And I mean they do, but because it's not like they just go to zero one day. But the general market sentiment is burnt out. A ten hour video library where someone just, like, sits down and watches it for ten hours isn't something that people want that much anymore.

13:11It feels slow and they know that there is something out there that is more efficient. Plus, it doesn't help that 90% of people that buy a course don't actually go through it and don't even get results from it. And now with AI, anyone can just generate that information if they know what to ask, which is kind of unlikely, because why would they be interested in the info product in the first place if they knew what to ask?

13:35That said, the future of education in my eyes is learning experiences rather than static courses. You're not only selling information anymore, you're practically selling the second version of your mind. You're selling your coaching services.

13:47So to say, but you aren't there. Instead, you pass off everything you know to the AI and let people learn at their own speed. Now, the question here is like, oh, but what about schools that are implementing AI to teach like this? Aren't you competing with them?

14:04No, because schools teach people what they need to operate within society. Preferably you're teaching people something that very few people know about and schools wouldn't even think to teach. You are placing a price tag on your own curiosity and self-improvement.

14:15So that leads into part four,

IV – How this actually works

14:21which is how this actually works. AI is great for utility based tasks, but not so much for meaning based tasks. That is, unless you find a way to work it into your workflow in a meaningful way, which I plan to talk about. I plan to do a video on the future of writing, but that will really apply to almost any skill.

14:41It's worth watching even if you're not a writer. As an example, I had I do a ton of writing for me last month. I'm talking like 30 articles in two hours, but this isn't the typical writing that I would do in my newsletters that I derive a lot of meaning from, because I would have to be a lot more critical of what the AI writes.

14:59So for this little project where I generated these articles, I was building a help center for Eden for my software. That way I could have the support agent or future support agent to reference that as a knowledge base when they have questions, or they can ask questions to it because you can just ask questions with AI.

15:17So rather than reading through all of those articles, the support agent can just surface the right answer when they need it. And since I wrote these and I have them all inside of a AI project, I can just add to them at any time. Whenever we release a new feature, I can just be like, hey, I need to write a Help Center article for this.

15:28Here's exactly what it does. Ask me clarifying questions if you need. It's going to pull from the other help center articles and present like an outline for it. And then I'm going to be like, okay, looks good, fill it in, and then I'm going to read over that and make sure it's all accurate.

15:46Which is funny because all of the antique AI people, they always say like, oh, I make so much mistakes. Just read through and correct the mistakes. And that still saves you a ton of time. That doesn't mean that AI isn't good. And the other thing here is that we use intercom, which is an incredible software.

15:57They are on the front lines. I'm actually surprised of how such a large corporation can change things so fast, because they have thin their AI agent, which can now reference this knowledge base from our website and answer questions before our support agent does, which helps resolve the like redundant questions where there doesn't need to be a human in the loop.

16:16And if you're interested in how I did this, I really just went into cloud and I asked it, hey, go and research how other big companies like Notion or Meero or other companies structure their help center and propose a list of all the articles I need.

16:35Here's information about my company, here's the features we have, and then it spat out a list and he's like, okay, do you want me to go through and write these? I'm like, yes, but ask clarifying questions along the way so that they're accurate.

16:42Do not make assumptions. And then I just spent like an hour or two going through answering the questions, and all of the articles were spit out and two hours sounds like a lot of time. But 30 articles, 30 decent articles takes a long time to write.

17:00And it's just annoying, mind numbing. Answering questions with the AI is like kind of more enjoyable. It's kind of like a game. It's fun. So outside of the Help Center, just take that same concept and apply it to courses or coaching or info products.

17:14Imagine a course, but the course material was actually a knowledge base, and the chat bot that you have isn't for support. The chat bot instead is there to help people learn, practice, and implement the knowledge base or the course that's not on the front end.

17:29That's not something that people go through. They learn it in a more interactive manner. And I'm just talking about something that is relatively beginner level here. Right? You're not going and building the next like, billion dollar software company.

17:36You're building something small scale. That is the next level up from an info product that one person businesses can sell to a specific person on a specific topic. The thing here is that an AI helping you do something like write a newsletter, or learn to write or write social media content, kind of like a coach that's sitting next to you and correcting you and helping you learn is much more effective than the course itself.

18:00And so the distinction here is everyone thinks they should go and build the next thing that does all of it for you, right? The agent that just writes all of your social media content, when I don't think that's the way to go. Right. We're still talking about education products here, and I think those are inherently more valuable because people have the drive to learn, and it's just a valuable thing to do to think that AI is just going to make learning irrelevant is kind of silly.

18:23So this is what I mean by learning experiences. They're actually interacting, they're getting feedback. They're doing the thing with guidance. That's the main differentiator. That's the main value proposition because learning by doing is the best way to learn.

18:42So hopefully people just aren't stuck in tutorial hell anymore. Going through endless tutorials and courses, they come away from your quote unquote learning experience with something. A final product, just by nature of how you go through it.

18:57Because a lot of people that go through a course aren't actually going to do the thing. The other thing here is that this isn't new. Before mass education existed, this is exactly how knowledge was passed down through apprenticeship. A blacksmith didn't hand as apprentice a manual and just say, figure it out.

19:09He worked alongside him, corrected his grip in real time, and pointed out mistakes as they happened. This is why continue saying that we're going through the return of the artisan or the next Renaissance, because we're kind of looping back to a lot more meaningful things.

19:24We're kind of correcting the mistakes that came with industrialization, because after that period of apprenticeship, we industrialized education. We needed to train thousands of workers quickly. So we created the lecture model one teacher, many students standardized curriculum.

19:37It's efficient for scale, but it's terrible for actually learning. But it turned out to be great for indoctrinating. So for the first time since the apprenticeship model, we can have personalized, interactive guidance at scale. This won't click yet for people that just think AI is the worst thing in the world, because they don't see this as an option.

19:56They see AI as a thing that just does everything and removes all of the meaningful things from our lives, but that is a choice. So if I were to do this as an example, I have my course, the Two Hour writer. I would create the modules for it and that would turn into a knowledge base.

20:10It's already done since I have the course, so you don't really skip that process. And then I would build some kind of interactive chat bot. I don't know exactly what it would look like. I'm not going to do this. I haven't done this. I'm building two companies right now, but if I were still a one person business, then this is probably something that I would take seriously.

20:30So I built something like a small software. Right. And this would take me a bit because I'm not a programmer, and I understand that the programing or vibe coding tools today still require you to learn a decent amount. If you don't want to, make a mistake and then not be able to solve it, and then either have to hire someone or just quit.

20:48So you're going to have to learn. But for something like this, an interactive chat bot, I think this is one of the simpler things that you can do. So in my example, the software would have like three tabs. There would be learn, practice and create.

21:01In each of those would have their own prompts, which we'll talk about in a bit. So there'd be a learning prompt that guides people through how to learn, or there be multiple prompts on each page so people can click in order and kind of go through the interactive lessons, I guess you could say.

21:19And then in the practice tab, it would be kind of the same thing. It'd be prompts that take from the lessons and tell them to try something and then grades them on it. And then there would be the create tab, which is again kind of the same thing.

21:25So this leads into part five,

V – How to build a micro SaaS (non-exhaustive)

21:32which is how to build a micro SaaS or software as a service. And this is going to be non-exhaustive. So again I don't think that info products are going to be dead completely any time soon. Education is just too important for the human brain and choosing what to be educated on based on goals you derive for yourself is still one of the last modes.

21:50Learning is too foundational to the human experience to ever be fully commoditized. With that said, I think that info products are going to look more like software over the next few years. Rather than having an e-book to download, you have a website to visit or an app to install, and idea just came to mind.

22:09I feel like a lot of the course platforms are going to pivot in some large way to help people create courses better, right? Because they're all implementing agents and things that you can use to help you, like build the course. But what about on the end user?

22:20How are they? How is the AI going to bring value to the end user? So if you want to get into that industry of building a course or information product platform, then help people do this rather than having an e-book to download, you would have a website to visit or an app to install.

22:34I have a few business friends who are already doing this. I know one that created an offer creation app that helps you identify your best ideas, turn them into a compelling offer, and go beyond that. As another example, rather than selling something like a How to Talk to Girls e-book course or coaching program, you create a chat bot that simulates them talking to girls.

22:53This is a really this is a cop out example, but it like teaches you how to text, right? That's one very profitable industry, which is unfortunate, but another example is rather than a productivity course, you create an AI that helps them identify their vision and outline their primary tasks and gives them notifications when things aren't complete.

23:12And it can even be integrated into like a simple to do app. But that's just much more enticing than something like buy my course now. If you've been following any of my videos at all, or if you've seen the prompts that I've given out, you kind of know what I'm getting at here.

23:25So any of the prompts that I've sent to my email list, I'll link some of those in the description. Those could easily be turned into a Microsoft, where you just have to create a UI for those things and set that as the system instructions. I've also taught how to create good prompts in my video.

23:44How to use AI better than 99% of people. I think it's a few videos ago, but these would become the system prompts of your little AI app. So rather than creating a very general chat GPT, you create a hyper specific chat or software that helps people learn, practice, and do the thing you were teaching about in the first place with the info product.

24:02The question here is but Dan is in building a chat GPT wrapper cheating. Well, by that logic, building anything on the internet is cheating. Tight form $1 billion company is just an HTML wrapper. Cursor is a GPT wrapper. Any info product you build is wrapped by the platform you build it on.

24:18And if AI is like the next cloud solution, which I think it is, every piece of software on the internet will be a wrapper. So yes, as one person who has to be savvy with their resources and use third party tools, a chat GPT wrapper is a great way to go.

24:29So you create the course kind of like you would the knowledge base for a help center. You build out all the articles, you practically create the course, and then you create what's called a system prompt or multiple of these. So like we just talked about a system prompt is a set of instructions you give to an AI before it talks to anyone.

24:49It defines the AI personality, knowledge boundaries and behavior rules. You think of this as programing. The AI is identity. For example, if you're creating an AI writing coach, your system prompt might include the AI role. So how the AI should act, its instructions, what exactly it should do step by step.

25:06It's knowledge base. So all of your frameworks, processes and examples, its boundaries, what it should and shouldn't help with and its personality. So how it talks, what Tony uses, how harsh or supportive it is, and the prompt is what makes your AI different from everyone else's.

25:16It's your specific knowledge, your frameworks, and your voice that can help thousands of people at once. Now, can people steal this? Probably, but they could have stolen anything you build. That's just like never a valid response. Or what if they steal my idea again, most people just don't do anything.

25:34And now, part six how to actually build the software.

VI – How to actually build the software

25:41And you just use a tool like Replit or cursor, or you can even try cloud code, which is a terminal app. And I haven't done this, but inside of cloud there's like a code tab that you can click on. So maybe try that. And the thing here is that yes, you will have to learn how to use this.

25:54Right. We've we've heard the AI hype and we know that I just at least now isn't this thing that just solves all of our problems and lets us do nothing and just can execute commands exactly how we ask? I don't think it can ever do that, right?

26:11Because how can you get so much context into one sentence, right? You can say, hey, create this YouTube video for me. How is it going to know what kind of YouTube video, what kind of this, what kind of this? How is it structured? What's the pacing, what's the tone, how long?

26:28What are all of the ideas that you're going to include in there? Is it just going to assume those and make those up. And then you're going to put it under your name? That's not how this stuff works. So the best way to learn something like this is to one just start tinkering and experimenting.

26:41Once you start tinkering and experimenting, then start watching YouTube tutorials on how to use those things, and you have to have a project that you're building towards. You have to have an idea for this quote unquote info product or evolved info product that you're building.

26:54And then when you watch the YouTube tutorials, they're not going to be about how to build that. So you're going to have to adapt and apply what they teach to what you're doing. And if you get stuck, you can just ask AI how to do specific things.

27:06I do this all the time. Right now. I literally ask it how to do things in Photoshop or Framer all the time, and it pulls from the help centers of those things or forums. An example of what you can do here is you can just ask, like, give me a comprehensive guide on how to vibe code correctly, and then you can ask it to create a comprehensive guide on what you're trying to build, right.

27:24How to create a comprehensive guide on building this AI chat app with these many tabs on this specific topic. With this knowledge base, ask clarifying questions on the product if you need it. And I'm one singular person with this budget, so on and so forth.

27:41And you just converse. Now the thing here is that this is just like any other skill, right? You don't start riding a bike immediately, you kind of fall off and then you try again. I think it's frustrating. Everyone's in this like like super.

27:54They need the quick result really fast. If they don't get results the first time around, then they quit. But that's not how skill acquisition works. You're going to feel weird. You're going to feel overwhelmed. You're going to feel like you're not making progress for a bit.

28:05That's just how it goes. You're going to have to build 3 to 4 apps before you feel like you can actually put a price tag on one. That's why it's important to start now, because remember what I talked about is that the change is going to happen really fast.

28:19It's going to happen faster than before. Info products died in 10 or 15 years. This may die in 2 to 3 years. And then after that we don't even know what things are going to look like. And you're going to have to adapt on the fly. So the question now is where does your advantage actually lie?

28:32Your advantage isn't doing what I can't do because that's a losing game. Your advantage is doing what only you would think to do with AI. Not everyone types the same thing in the chat GPT or Replit or cursor, meaning the output of those things are infinitely unique.

28:43Your unique combination of interests, experiences, and insights leads to prompts and products that nobody else would create. Nivel rather explains this as specific knowledge. Specific knowledge can't be trained for. It comes from pursuing genuine curiosity.

28:57Building it will feel like play to you. It's often at the edge of knowledge. The person who spent ten years obsessing over productivity, and then they go and build this AI software is going to build something so much more nuanced and detailed that someone who hasn't spent that much time in their domain, and it's going to be so much better and more nuanced than the person who just goes to ChatGPT or Claude and tells them to build a productivity app.

29:22And if that obsessed person has built an audience on social media with said specific knowledge around productivity, then they're at even more of an advantage. So we talked about how info products are dead. In this video, we're going to talk about the whole value based content thing is dead in another video.

29:36So the irony here is that AI is making human knowledge more valuable, not less. That's crazy. That's like a crazy insight because I made everyone fast. Anyone can make a course, anyone can write content, anyone can copy anyone. But very few people are un copyable.

29:57Very few people have spent years developing so much fine tuned experience or taste that nobody would think to copy the details that make it work. Build the thing that only you would build links in the description for the things that I mentioned throughout this video.

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30:25And of course, you can sign up for the Eden waitlist, which is the AI Canvas and Drive. So you can add any of your files. You can paste links like a YouTube video, and it downloads them and transcribes them so they can be searched and referenced with AI.

30:37And then you can drag them on to a canvas. Any of your files, connect them to AI chats, and work in this unique and different way. In the next round of people that we bring into Eden off of, the waitlist will happen late January ish, and then we'll start prepping for our full public launch.

30:50So thank you for watching. Like, subscribe if you're still here. As always, it's just a button. I'll see you in the next video. Bye.